Meet Our Founder

Hi beauties, I'm Rashanda. I launched Luxe 11 Beauty in the middle of the pandemic on October 11, 2020. I started this brand because I LOVE, I mean absolutely LOVE lipstick and everything about it. Lipstick is a passion of mine and it truly lights up my soul.

You're probably wondering the reason of choosing Luxe 11 as apart of my business name.

Luxe is defined by Merriam-Webster dictionary as "luxurious" and "lavish."

The number 11 was chosen as its my favorite number regarding alignment with one's highest potential. The name is the perfect combination for me.
I'm a native Houstonian and graduate of an HBCU (Prairie View A&M University). Interestingly enough I'm a Registered Nurse by trade.
I'm hoping to inspire other women of color to create their dream and live out loud! We deserve to live a life of pleasure, ease and beauty!

Xoxo